Thursday, February 13, 2014

Pictures are Better Than Words?

Who knew that social networks like Instagram and Vine would become so popular with people. Of course these two aren't the only sites that show pictures and videos but it seems like now people don't want a wordy explanation they much rather have that picture. Brands are now finding out that posting creative visuals is a good marketing strategy. When following brands I see a lot of fashion, make-up, and shoe brands. They post pretty stuff and show off unique items; but there is one brand that I feel wins it for their Instagram content, that would be Starbucks. The page is just visually appealing to me and I don't even drink or like coffee or tea, (a lot of people think I'm crazy for this) but i like some of their other drinks. Some of the pictures on Instagram, convince me to actually go to Starbucks and get a drink even if I didn't want one. Some Instagram examples, these pictures are pretty recent posts: 

Superbowl Picture, Just So Cute - http://bit.ly/MP3fI9

This is my recent favorite - http://bit.ly/1jCzHvu


Than you have Twitter where you can only post 140 characters or less. With a picture the possibilities are endless you can tell a story or show information with one tweet and a caption, than with a long drawn out post on Facebook. Now a days people aren't patient with anything; they want stuff here and right now, and don't want to waste the time to get it. With a picture/visual - like a info-graphic and a short explanation people are more likely to look at it and not only that but get actually information. I also think people would retweet or mention a picture more than a bunch of word even if its under 140 characters. There so much more to learn about Instagram but first off you need to know the basics and how to use Instagram as a actually marketing tool. Here's a article: "Instagram publishes best practice guide for marketers" - http://bit.ly/1bQ41L7 

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