Social Media Monitoring

Its always good to track who is visiting sites. Its always good to know what is being said about a company. There are a lot of interesting programs to help monitor your social media.

Another good thing about social media monitoring is the fact you can look at all your social media on one platform. Like Hootsuite, this is a good tool to use when you want to monitor a number of social media accounts. This tool saves you time and helps keep you organized when you have to run multiple accounts at once.

Now comes the why. The main reasons is understanding who your audience is. Also being able to determine what content works and what may not work on certain sites. Also you can measure your reputation and your perception from others.

Three important things to remember about social media monitoring is to remember to listening is important, another is measurement, and the other is engage.

You can get certain benefits back one being insights into audiences. You also can get real-time feedback and engagement from different consumers. Also another important benefit is providing actual number data to upper management about the power of social media.

Here's an article about social media monitoring in real time - http://bit.ly/OIay5K

There are certain challenges that is involved with social media monitoring but if you can cut though them all, the benefits can out weigh the challenges. Some challenges are having a lot of data, also with that information overload. Also it can be a challenge to determine what is of value in a particular tweet or like. Also a new service can come pop up. Than there are the issues with privacy and ethics, lack of education and training the software that is used.